What do the names Myrbacka, Minnesund, Haugesund and Hesstun all have in common?
If you’re deep in the misery of spending every second of your spare time trawling round Ikea, you might know.
They’re all in fact names of mattresses and they are, according to a study, where dreams – and a large proportion of Europe’s babies – are made.
Yes. Even though, in terms of fun, choosing and assembling flat pack furniture is up there with root canal surgery or a surprise tax bill, a lot of couples are finding the allure of an Ikea bed a bit of an aphrodisiac .
More randomly, one paper has decided to actually work out how MANY babies are conceived in Ikea beds .
Recently, the New York Times looked into how the mega popular Swedish brand will impact our culture in the long term in an article titled “Ikea forever”.
And you don’t get much more long term than a baby.
While the article in question looked at several aspects of Ikea’s impact, the most striking fact was that one in ten Europeans are conceived on an Ikea mattress.
We should add, however, that all this conceiving happens in the privacy of their own homes. Not in a store.
Meaning you probably know / will at some point know someone who basically owes Ikea their life.
If you think this figure sounds a little steep, then consider this. According to Refinery29 , 884 million people visited an Ikea store, which does throw things in to perspective.
Ikea forever indeed.
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