They say you should never mix business with pleasure, but one British entrepreneur has done exactly that – with explosive results.
Adam Lewis is the man behind the world’s first ‘Guybrator’ – the next generation of sex toy for both men and women.
And he may also be considered the world’s best boss after employing a ‘part-time orgasm engineer’ to help test his new range of products.
His company, Hot Octopuss, aroused global interest last summer when they advertised for the role of male sex toy tester.
“It went mental”, Lewis told Mirror Online. “We had over 2,500 applications within 24 hours. People were applying from all over the world – Finland, Brazil, Greece. We just didn’t expect it.”
The job eventually went to one lucky Londoner who was tasked with testing the company’s male vibrator, Pulse.
The idea for Pulse, described by Wired.co.uk as a ‘Darth Vader-style vibro helmet for penises, came to Adam more than five years ago while he was, unsurprisingly, in bed.
He said: “I had this crazy idea to use vibrations to stimulate the guy rather than the age old up and down motion.
“I had crafted a few homemade ‘devices’ to use on myself which I thought were amazing. I thought if I liked the sensation, surely other guys would too.”
After sharing his brainwave with co-founder Julia Margo earching online for male vibrators, it became apparent that nothing of the sort existed.
“Everything available was very phallic,” Lewis added. “They sought to replicate reality and there was nothing that worked on technology.”
The technology Lewis had touched on is known as Penile Vibratory Stimulation (PVS), a medical method that can help men with spinal injuries ejaculate.
Unlike conventional vibrators that use an off-centered eccentric weight attached to a motor to create vibrations, Pulse uses a piston-type mechanism that causes its so-called “PulsePlate” to move up and down.
Research has shown that oscillations applied in a very specific way can create powerful orgasms for men.
The pioneering sex toy has also helped combat sexual dysfunction in those with mobility issues, HIV and other physical disabilities which affect sex life as the technology allows users to ejaculate without the need for an erection.
Lewis hopes his product will break down the stigma attached to the use of sex toys.
“For too long there has been a stigma attached to the use of sex toys, stifling people’s happiness and holding them back from saying what they really want in bed,” Lewis said:
“Some of the hardest silences to break are those in the bedroom, which is why we want to start a sexual revolution where people feel they can break free from the shackles of stereotype and tell their partners what they really want.”
Hot Octopuss is championing #sexnotstigma, changing perceptions of how sex is viewing and talked about.
He added: “There is often a taboo around talking about wanting or liking sex if you are older, or disabled, or if you just don’t fit the ‘sexy’ stereotype in some way.
“For a long time the depiction of men as users of sex toys has been seedy or perverted, and has prevented them from being able to have an honest dialogue, despite women talking openly about using toys for years.
“We want to start a conversation that acknowledges that everyone should be able to talk openly about what they want in bed.”
The adult novelties industry was thrust into the mainstream more than 10 years ago when HBO TV show Sex and the City featured the Rampant Rabbit vibrator.
Fast forward 11 years and subject has seen a quantum shift thanks to the phenomenal success of the 50 Shades of Grey franchise.
Lewis said: “It’s become acceptable to talk about. It’s no longer about sex toys but sexual health and wellbeing.”