We’ve already noticed the fashion trend that just won’t quit – the eye-popping, heart-stopping plunging v-neck.
Now, extreme cleavage has made its way to the world stage, taking over the red carpet yesterday at the Grammy Awards.
Sure, you could say the big story of the night was British crooner Sam Smith winning four golden gramophones or Kanye West once again failing to understand the rules of these kinds of ceremonies, hijacking the stage when Beck – and not Beyonce – won Album Of The Year.
But then, you’d be wrong. So very wrong. And we’ve got the photographic evidence to prove it…
All images: Rex Features