Ashley Madison relaunches with ad for THREESOMES a year after hack revealed details of 32 million users

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A website which launched as a forum for married cheaters to meet each other has relaunched with an ad campaign.

But although Ashley Madison is trying to lure new custom , the new videos advertising its services still feature the themes of extramarital .

The site was embroiled in controversy last summer when a massive hack of information saw the details of 32 million of its users revealed online.

Now, owner Ruby – formerly Avid Life Media – has brought the tainted brand back with a new feel and aiming at a new audience.

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It’s all part of the process to get Ashley Madison back on track, Ruby CEO Rob Segal told Mashable .

Ashley Madison’s ‘Hotel’ advertisement appeals to new users:

Ashley Madison relaunches with ad for THREESOMES a year after hack revealed details of 32 million users
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“This is the start of a journey. We feel like we’re setting the right tone , but we’re hoping to build trust in the -term.”

Ashley Madison Ashley Madison relaunches with ad for THREESOMES a year after hack revealed details of 32 million users
The Ashley Madison adverts are part of a new direction for the controversial ‘cheater’s site’

The former tagline “Life’s short. Have an affair” has been kicked out in favour of ” Discreet encounters made easy “, and the new commercial spots have a more personal, less feel to them.

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But there are still points which might be appreciated by the experimental user, with the “Polyamory” advertisement offering a chance for couples who have become bored with each other to take part in a three-way encounter with someone else.

Ashley Madison relaunches with ad for THREESOMES a year after hack revealed details of 32 million users
Ashley Madison’s slogan used to be ‘Life is short. Have an affair’ but it’s not anymore

When Mr Segal said the brand’s rehabilitation was “going to take a lot of work” he wasn’t wrong – the company has also recently admitted that they used ‘fembots’ to pose as users until the end of 2015 to offset the site’s five-to-one -female ratio.

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