Tomorrow signals the start of the Valentine’s Day spending rush.
Dubbed ‘Red Saturday’, millions will splash out on organising romantic dates and buying gifts for their loved ones.
Such is our infatuation with 14 February that it is predicted we’ll be spending a whopping £958 million on Valentine’s Day gifts.
However, the figure is far less than the £1.5 billion we spent last year.
One of the main reasons for the reduced spending is that 34% fewer people will be celebrating Valentine’s Day this year compared with 2015.
And of those who will be doing something special with their lover, half will expect to spend 30 minutes or less shopping for gifts or planning a date.
Read more: Why being single on Valentine’s Day can be AWESOME
So which region will be spending the most?
The average UK resident will spend £42.02 this year, with people in London, East Anglia and Scotland spending the most.
By contrast those in Yorkshire will spend the least.
Good news for women, data from online gift company Prezzybox shows that men will spend twice as much on gifts, with 74% of men likely to buy a gift for their significant other compared to 69% of women.
The data also revealed younger people were more inclined to celebrate the romantic day – 25 – 34 year olds came out on top as the age group most likely to buy their partner a gift on Valentine’s Day.
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