When most people think about sex technology—or sex tech, for short—they think about sex robots and virtual girlfriends. Sure, ungodly realistic sex robots exist, and they’re only going to become more lifelike, but most of sextech is focusing on improving your sexual health and wellness with a partner made of flesh and blood.
The sextech industry is growing exponentially. In 2017, The Guardian reported that the sextech industry was worth $30 billion. The market research firm Stratistics estimates the global sexual wellness market, including sex tech, will grow to $122.96 billion by 2026.
Undoubtedly a lot of sextech is focused on sex toys in the hopes of enhancing sexual pleasure between couples, but there are plenty of sextech products also tackling real-world problems couples face. These creative sextech companies are answering questions like “Why does it hurt when I have sex?” and “What can I do to prevent premature ejaculation?”
We spoke to three sextech pioneers to learn about their favorite recently-released or soon-to-be-released sextech products. You’ll hear from Bryony Cole, CEO of The Future of Sex, a company that works to promote real world sexual connections in a non-pornographic manner; Daniel Saynt, founder and chief conspirator of The New Society for Wellness (NSFW), a private members club for the adventurous; and Kristin Fretz, co-founder of Emojibator. They each provided Men’s Health with a few of sextech products they’re most excited about in 2020.
What is it: OhNut are rings that penis-owners can wear around the base of their penis that helps control the depth of penetration. It’s a helpful tool for when vulva-owners experience pain from having a penis too deep inside of them.
Why it’s exciting: “OhNut is my favorite wearable toy in the market because its simple design solves a huge medical problem,” says Fretz. “No person should feel pain when they’re trying to experience pleasure, and the inventor Emily Sauer is committed to ending painful sex, which is so badass!”
2. Lioness Generation 2
What it is: Calling itself the world’s most advanced vibrator, the Lioness uses built-in sensors and an intuitive mobile app that actually lets you visualize your arousal patterns and orgasms. You can review the results on your phone and then use this information to make your climaxes stronger and more enjoyable.
Why it’s Exciting: There are few “smart” sex toys like the Lioness. “I’m so impressed by their use of technology and data to teach people with vaginas how to have the best orgasm,” says Fretz.
3. eXtreme Restraint’s Thrusting Dildo Strap-On
What is it: A strap on dildo that uses mechanical tech to thrust on its own.
Why it’s exciting: “Perfect for taking your pegging game to a whole new level, this thrusting strap-on extends over an inch to ensure you enjoy the deepest pleasures,” says Saynt. “With seven modes of thrust and vibration you’re sure to find the right mix to please any partner who’s lucky enough to enjoy this game-changing new toy.”
4. Lover App
What is it: Lover is a personalized, science-based app for addressing your sexual concerns, increasing your pleasure and improving your skills in bed. It provides audio and video content, plus practical exercises, games and sexual profiles, all designed to improve your sex life.
Why it’s exciting: Released in February, the app begins by guiding you through Myers-Briggs type personality test to determine your sexual phenotype. Once you’ve taken the test, you’ll have the opportunity to share your type with your partner, which may put into words some things you’ve been wanting to articulate in the bedroom but didn’t know how. “Once you connect with your partner on the app, you can each play a game which decides what sort of kinks and fantasies you’d be down for, and only the ones you both connect on will be shared with your lover,” says Cole.
5. Morari Medical Premature Ejaculation Device
What is it: The Morari concept is a transdermal-based patch that uses neuromodulation as a means of inhibiting the nerves of the penis, thereby delaying an ejaculation. In simpler terms, it’s a Band-Aid-like device you place on your perineum that helps you not ejaculate as quickly.
Why it’s exciting: “The wearable patch is going to provide a solid alternative to pharmaceuticals and existing treatments,” says Cole. “The team is currently doing a pilot study with some great results.”
What is it: A bendable, multiple erogenous zone massager with a remote designed that was designed with all bodies in mind.
Why it’s exciting: “An exciting thing about new sex toys hitting the market is that they are becoming more and more genderless,” says Saynt. “The Tryst is a bendable massager designed to ensure every he, she and, they have a toy worth exploring with. Pleasure knows no labels and neither does the Tryst.”
7. Emojibator Chickie
What is it: Released in 2019, the Chickie vibrator is a cute, little clitoris sucker and vibrator.
Why it’s Exciting: “While the suction tech itself has become common on the market, we made a quality, beauty toy at a budget-friendly price which is pretty revolutionary in the current market,” says Fretz.
Source: Mens Health